Gus* Marketing
Gus* is a modern furniture company that is passionate about design. Our mission is to make beautiful, original, quality furnishings that bring people together and enhance the spaces where they live and work.
My role
Graphic Designer/ Marketing Coordinator
As part of the Marketing team at Gus* Design Group I have collaborated on and taken the lead on marketing projects and assets for the Gus* and their retail partners across North America.
Projects
Catalog . Lookbooks . Product Spec/Trade Binder . Website Maintenance . GIF’s . Videos . Image Editing/ Colour Correction . Product Dimension Drawings . Product & Fabric Naming . Photography Assistant . Showroom Set Up
Tools
Illustrator . InDesign . Photoshop . After Effects . Mailchimp . Shopify . Adobe CC .
Matterport . Google Suite . Microsoft Office . Figma . Adobe XD . Invision . Procreate
Product Launch
Photography/ Renders
Product Shot List to determine what angles and design features to highlight.
Assist photgrapher with shot set up and prepping furniture for product and Lifestyle photography.
Organize props and accessories needed for each lifestyle image.
Paint walls, add trim and accents to showroom as needed to create mood for each collection.
Product Naming
Create excel file adding upcoming designs to feature in Fall and Spring launches.
Research names to suggest for designs based on style and visual aesthetics’s.
Finalize names and submit to Project manager to order samples and set up skus.
Add unused name suggestions to Design & Fabric Name file for future consideration.
Image Editing/ Colour Correction
Mask and Colour correct to match fabrics/ finishes for on screen and print use. Use fabric samples and exisiting products as reference.
Clean up product images or lifestyle backgrounds to accurately depict final product customer will recieve.
Size images and export for digital and print assets.
Dimension Drawings
Clean up manufacturing drawings and follow drawing guidelines for consistency across drawings. Line weight, font treatment etc.
Confirm product dimensions with design team to include in drawings.
Export drawings as both SVG and Jpeg format for use on website, catalog and Spec Sheets.
Catalog, Lookbooks & Spec Binder
Use previous catalog as reference to plan for new layouts, adding new designs and removing discontinued products.
Use launch images, descriptions and dimensions for new layouts.
Proof layouts and covers.
Package files for print.
Check printer proofs for accuracy to ensure all information is correct and there are no errors.
Lookbook features new designs and line extensions and uses catalog as a reference.
Spec Binder has new products added and discontinued products removed. Ensure new swatches or discontinued swatches are updated in Spec Binder.
Make Catalog, Lookbook and Spec Binders available for sales team and retailers through dropbox.
Website
In preperation for Spring and Fall Collections add draft pages of new products to Shopify.
Add tags for each product to ensure products are added to correct collections. Add “New” tags to new designs to promote them on the site.
Upload images, descriptions, Drawings and assembly instructions to Shopify.
Add new fabric/ Finish swatches to allow sample orders to be placed.
For line extensions add new variants to Shopify on the day of launch.
Ensure information is accurate with skus, pricing and descriptions. React quickly to fix any errors found and work with programmer and IT as needed.
Promotion Marketing Tools
Digital Ads
Use Lifestyle images and sale concept to create ads for digital use.
various formats for different platforms: Square, Rectangle and banner ads
Create ads for sale preview, follow up target ads to remind consumers sale is underway or ending soon.
Work with sales team to assist in determining which designs to promote.
Maintain Gus* brand guidelines.
Videos, Animations & GIFs
Use poster concept to inspire animations and GIFs for social media sale promotions. Create boards to generate ideas and plan videos.
Square and vertical format to fit multiple platforms available in English and French.
Export as MP4 and GIF.
Multiple videos for start of sale, final weekend and Ends soon messaging.
Maintain Gus* brand guidelines.